During the earliest days of Android, HTC mobile phones were often the best of the bunch, and just as recently as two years ago, the smartphone of the year was arguably the terrific HTC One M7. The company slipped up a bit after that, but can it rebound with the new One A9? Read on for Gizmag's full review.

We've noticed a pattern with HTC. When the company starts with a clean slate at the drawing board, it often comes up with some terrific products: like the Nexus One (though that was in collaboration with Google), Evo 4G/Supersonic and One M7. Its VR headset looks like it could join that group as well.
But after finding success with those devices, HTC too often got stuck in a rut of repetition. Some iteration is natural, but after launching (seemingly) a zillion different Evo clones from 2010 to 2012 and then re-using the One M7's basic design for its next two flagships, it seems like HTC has shot itself in the foot more than once by clinging to successes for too long.
Now that sales numbers have apparently made it clear that the One M7/8/9 design has run its course, the company is back with a "new" design. Only there's very little that's really new about it, as we can almost guarantee that every review you read of this handset is going to start by saying "the One A9 looks almost exactly like an iPhone."
... just so we aren't left out of that party: the One A9 looks almost exactly like an iPhone.

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