Being a mobile game developer, you want to develop the best game possible. You have most likely thought long and hard about game-play and story – two of the most important aspects of a successful game. And the established story likely influenced the art style you choose to fit the world you are creating.
Often forgotten at the development stage, but equally important, is to consider the best way to generate revenue from your hard work. Here are just a few top hacks every game developer should keep in mind whether just starting out, or to increase profit from an existing game.
Daniel Neumann, our GM- EMEA & APAC, shares his top 7 tips for monetizing mobile games:
Have a marketing plan (aka. Plan for acquiring new users)
– Having a marketing plan from the get-go goes hand in hand with developing a mobile game. Developing a game, putting it out on the App Store/Google Plays and waiting for users to come is not a good strategy. We all know the number of games out there, and the many that fail to gain traction and downloads. To maximize the profit potential for your mobile game, having a strategy about how you will monetize and acquire users is just as important as coding a great game, and again, is part of the game’s larger strategic plan. Great questions to ask yourself are, will it cost users money to download your app? If so, how much? Will you go the free route which may increase downloads, and then monetize solely based on advertisers? In the realm of mobile advertising, distribution and ad networks exist to deliver quality traffic to your mobile game, in-app advertising and many others.
Aim for a well-rounded approach.
Diversifying your strategy for monetization is the best route; and is just general good business sense. You can do this by trying different methods for revenue generation as a publisher. For example, you might make your app free to download, and decide to monetize through in-app purchases, in addition to profiting from ad space. You may want to have a plan that blends different methods for reasons like not interfering with the gamer’s experience. Having too many ads might compromise users, and turn people off of your game, which is why you’ll want to use ads to generate revenue in moderation.
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